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Privacy Policy

Last updated: May 2026

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Vela Creative (“I”, “me”, “my”) is committed to protecting your privacy and handling your personal data transparently and securely.

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This policy explains what information I collect, how it is used, and your rights in relation to that data.

1. Who VELA Creative is

Vela Creative is a UK-based marketing consultancy operated by Katie Ballard.

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If you have any questions about this policy or your data, you can contact:

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Vela Creative is registered with the Information Commissioner’s Office (ICO) as a data controller.

2. What information VELA Creative collects

I may collect the following personal information:

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  • Your name

  • Your email address

  • Company name and job title (if provided)

  • Information you share when booking a call or contacting me

  • Website usage data (via cookies and analytics tools)

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I do not collect sensitive personal data.

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My services are not directed at children, and I do not knowingly collect personal data from anyone under the age of 18. If you believe a child has provided personal data through this website, please contact me and I will delete it.

3. How VELA Creative collects information

Your data may be collected when you:

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  • Book an introductory call via Calendly

  • Contact me directly via email

  • Use this website (via cookies)

4. How VELA Creative uses information

I use your information to:

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  • Respond to enquiries

  • Arrange and deliver introductory calls

  • Discuss potential services

  • Deliver contracted services (if you become a client)

  • Meet legal, tax, and accounting obligations

 

Separately, I use anonymised website usage data to understand how visitors interact with the site and improve its performance.

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I do not sell your data or use it for unsolicited marketing.

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I do not use your data for automated decision-making or profiling.

5. Legal basis for processing

Under UK GDPR, the lawful bases I rely on are:

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  • Legitimate interest: to respond to enquiries, discuss potential services, and understand how visitors use this website

  • Contract: where processing is necessary to deliver agreed services

  • Legal obligation: where I am required to retain records for tax or accounting purposes

  • Consent: for non-essential cookies and any optional communications

6. Third-party services

I use trusted third-party providers to operate my business, including:

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  • Wix (website hosting and analytics): wix.com/about/privacy

  • Calendly (booking and scheduling): calendly.com/privacy

  • Microsoft 365 (email): privacy.microsoft.com/en-gb/privacystatement

 

These providers may process personal data on my behalf.

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Some of these providers process data outside the UK or EEA. Where this is the case, transfers are protected by appropriate safeguards, including UK adequacy regulations, the UK extension to the EU-US Data Privacy Framework, or Standard Contractual Clauses approved by the UK government.

7. Data retention

I retain personal data only for as long as necessary:

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  • Enquiry data, where someone contacts me but does not become a client, is retained for up to 12 months in case of follow-up, then deleted.

  • Client data and related records are retained for a minimum of 6 years after the end of the working relationship, in line with HMRC requirements for tax and accounting records.

  • Website analytics data is retained in line with the retention settings of the analytics provider.

 

Data that is no longer required is securely deleted.

8. How VELA Creative protects your data

I take appropriate technical and organisational measures to keep your personal data secure.

 

These include:

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  • Password-protected accounts and two-factor authentication where available

  • Secure, reputable third-party providers for email, hosting, and scheduling

  • Restricted access to client information

  • Secure deletion of data that is no longer required

 

No method of transmission or storage is completely secure, but I take reasonable steps to protect your information from unauthorised access, loss, or misuse.

9. Your rights

Under UK data protection law, you have the right to:

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  • Request access to your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Request a copy of your data in a portable format

  • Withdraw consent at any time, where consent is the legal basis for processing

  • Object to processing in certain circumstances

  • Lodge a complaint with the Information Commissioner's Office (ICO)

 

If you would like to exercise any of these rights, please contact me using the details above.

10. Cookies

This website uses cookies to support core functionality and to understand how visitors use the site.

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Cookies fall into the following categories:

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  • Essential cookies: required for the website to function correctly. These cannot be switched off.

  • Analytics cookies: used by Wix Analytics to collect anonymised information about how visitors use the site, such as pages viewed and time on site. These help me improve the user experience.

  • Functional cookies: set by Wix to remember preferences and improve site behaviour.

 

You will be asked to accept or manage non-essential cookies via the cookie consent banner when you first visit the site. You can update your preferences at any time through the banner or through your browser settings.

11. Changes to this policy

This Privacy Policy may be updated from time to time. The latest version will always be available on this page.

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