Strategic marketing support for growing teams
What VELA stands for
Marketing works best when it is thoughtful, strategic and designed to support long-term growth.
Over the past decade, I’ve led global marketing campaigns, managed social media channels and shaped brand strategy across international markets. I’ve seen how quickly marketing can become busy but disconnected from what truly drives results.
Sustainable growth comes from clarity and focus. Strong positioning. Defined priorities. A clear sense of direction.
As a CIM qualified senior marketing professional, I combine structured strategic thinking with practical delivery. My aim is simple: to create marketing that is focused, joined up and effective.
What sets VELA apart
Strategic focus
Clear positioning and defined priorities that align marketing activity with business objectives.
CIM qualified professional
Qualified through the Chartered Institute of Marketing, bringing structured and commercially grounded thinking to every project.
Senior marketing experience
10+ years in marketing roles leading global campaigns, shaping brand strategy and managing initiatives across international markets.
Collaborative support
Working alongside founders and in-house teams to bring clarity, structure and confidence to their marketing.
Practical delivery
Turning strategy into structured plans and measurable progress.
Choose the support you need
Direction
Strategic clarity that shapes how your marketing works.
This is where we step back and assess what exists, refine positioning and agree clear priorities aligned to your commercial goals.
Direction may include a marketing review, brand strategy, messaging refinement or campaign planning. The outcome is shared direction your team can use with confidence.
Delivery
Turning strategy into focused, manageable action.
This is about translating agreed priorities into structured campaigns, channel plans and measurable progress.
Delivery can involve ongoing strategic support, content and channel planning, paid or influencer strategy, or oversight to ensure activity stays aligned and commercially effective.
Development
Building confidence and capability within your marketing team.
Alongside strategy and delivery, I work with in-house teams to strengthen internal processes, planning and decision-making.
Development may include mentoring marketing managers, in-house training or building practical systems that support consistent performance over time.
What working with VELA is like
A selection of feedback from clients and teams I’ve worked with.
"Katie doesn’t just create strategy. She ensures it works in practice. She balances creative thinking with commercial judgement, always keeping the bigger picture in mind".
Founder and CEO
"Katie has consistently impressed me with her creativity, dedication and ability to always put the customer first. She has a rare ability to deeply understand audience needs and translate those into thoughtful, effective marketing campaigns and social media strategies".
Senior Marketing Manager, Campaigns
“Katie understands the bigger picture, can spot an opportunity, develops well considered plans, and has the drive to get initiatives over the line. She does this without compromising quality, which is a rare combination".
Head of Marketing,
Channels and Operations
Delivery
Turning strategy into focused, manageable action.
This is about translating agreed priorities into structured campaigns, channel plans and measurable progress.
Delivery can involve ongoing strategic support, content and channel planning, paid or influencer strategy, or oversight to ensure activity stays aligned and commercially effective.
Delivery
Turning strategy into focused, manageable action.
This is about translating agreed priorities into structured campaigns, channel plans and measurable progress.
Delivery can involve ongoing strategic support, content and channel planning, paid or influencer strategy, or oversight to ensure activity stays aligned and commercially effective.
Development
Building confidence and capability within your marketing team.
Alongside strategy and delivery, I work with in-house teams to strengthen internal processes, planning and decision-making.
Development may include mentoring marketing managers, in-house training or building practical systems that support consistent performance over time.
Delivery
Turning strategy into focused, manageable action.
This is about translating agreed priorities into structured campaigns, channel plans and measurable progress.
Delivery can involve ongoing strategic support, content and channel planning, paid or influencer strategy, or oversight to ensure activity stays aligned and commercially effective.
