Marketing that's built, not chased. Support for teams who'd rather think before they act.
What VELA stands for
Most marketing isn't underperforming. It's running without the thinking that would make it work.
After ten years leading global campaigns and running social across international markets, I've watched the same pattern play out: capable teams becoming busy, reactive, and disconnected from the thinking that would actually move the work forward.
I started VELA because I believe brand and performance aren't opposites, strategy isn't just a slide deck, and good marketing connects before it converts.
That's the work I do. Bringing clarity to teams running on tactics, and building strategy that's actually built to last.
What sets VELA apart
Strategic focus
Strategy that lives in everyday decisions, not just inside a deck. This is what gives every decision a foundation and every campaign a reason to exist.
CIM qualified professional
Trained through the Chartered Institute of Marketing, with the strategic frameworks and judgement to apply them in the real world.
Senior marketing experience
Over ten years leading global campaigns, shaping brand strategy, and running social inside complex international organisations.
Collaborative support
Working alongside in-house teams and founders to bring clarity, structure, and senior input that strengthens the thinking already in the room.
Practical delivery
Turning strategy into structured plans that actually ship. This is where thinking becomes doing, with realistic timelines and the pragmatism that comes from real-world delivery.
Choose the support you need
Delivery
When the strategy exists but the day-to-day keeps pulling you off course.
Turning agreed priorities into structured campaigns and sensible channel plans, with the kind of momentum that builds rather than resets.
Delivery can include ongoing strategic support, content and channel planning, paid or influencer strategy, or oversight to keep activity aligned with the bigger picture.
Direction
When marketing is busy but doesn't feel like it's adding up.
This is where we step back, look at what's there, and agree what to prioritise alongside what to stop. The outcome is specific, defensible, and built around what you're actually trying to achieve.
Direction can include a marketing review, brand strategy, messaging refinement, or campaign planning. The outcome is priorities your team can defend, not another document for the shelf.
Development
When the team has the instincts but needs help to use them.
This is about strengthening what's already in the room. The aim isn't to replace your team but to give them the language, structure, and senior input to be taken seriously.
Development can include mentoring marketing managers, in-house training, or building practical systems that turn good instincts into a consistent way of working.
What working with VELA is like
A selection of feedback from clients and teams I’ve worked with.
"Katie doesn’t just create strategy. She ensures it works in practice. She balances creative thinking with commercial judgement, always keeping the bigger picture in mind".
Founder and CEO
"Katie has consistently impressed me with her creativity, dedication and ability to always put the customer first. She has a rare ability to deeply understand audience needs and translate those into thoughtful, effective marketing campaigns and social media strategies".
Senior Marketing Manager, Campaigns
"Katie understands the bigger picture, can spot an opportunity, develops well considered plans, and has the drive to get initiatives over the line. She does this without compromising quality, which is a rare combination".
Head of Marketing, Channels and Operations
